Your business will not succeed just by trying to change attitudes and preferences. You will succeed by helping people to develop goals, create plans, overcome temptations, manage their environment and engage with others. You will influence your customers only when you give them as much support as you would need to change your own behavior.

Warum pädagogische Maßnahmen nicht greifen, zeigt dieser Artikel recht gut auf.

Art Markman: Don’t Persuade Customers – Just Change Their Behavior im HBR Blog Network

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